The British Virgin Islands Tourist Board & Film Commission (BVITBFC) has officially unveiled its state-of-the-art Virtual Reality (VR) Museum, marking a bold step forward in destination marketing and cultural preservation. The launch event, held at Crafts Alive Village on Thursday, May 7, welcomed key dignitaries including the Premier, Junior Minister for Tourism, members of the House of Assembly, public officials, and tourism stakeholders.
Developed in collaboration with Winged Whale Media, a creative production company specializing in immersive storytelling and virtual reality, the VR Museum offers a dynamic new way to experience the British Virgin Islands.
“Our Virtual Reality Museum introduces an exciting new product for both visitors and residents,” said Clive McCoy, Director of Tourism. “Through immersive technology, users can enjoy a compelling ‘taste of the BVI,’ inspiring them to visit and experience the destination firsthand. Beyond the museum, this innovation will enhance our global marketing efforts, allowing travel partners and trade show audiences to engage with a near-real BVI experience from anywhere in the world.”
The project was executed in two phases between 2025 and 2026. Phase One, completed in August 2025, focused on Tortola, capturing its marine life, cultural experiences, and natural beauty using advanced VR technology. Phase Two, to be finalized in July 2026, will expand to the sister islands of Virgin Gorda, Anegada, and Jost Van Dyke, showcasing their iconic attractions, cultural heritage, and unique landscapes through immersive virtual environments.
The VR Museum represents a forward-thinking approach to tourism, providing an innovative platform for exploration, education, and engagement. It aligns with the BVITBFC’s strategic goals to diversify tourism offerings, increase global visibility, and preserve the territory’s rich cultural and natural assets.
Key objectives of the VR Museum include:
• Showcasing the British Virgin Islands’ culture, history, and landscapes through immersive storytelling
• Expanding global accessibility to the destination• Enhancing visitor engagement through innovative, technology-driven experiences
• Serving as an educational resource for schools, residents, and visitors
The VR Museum is open to the public every day from 9:00 a.m. to 5:00 p.m. Admission is $5.00 per person. The museum is cashless and accepts payment by credit card, debit card, or ATH only. Visitors under the age of 18 must be accompanied by an adult.