Road Town, Tortola, British Virgin Islands — VI Motors Ltd. is proudly marking its 60th anniversary under the theme “60 Years Strong – Driven By You,” celebrating six decades of dedicated service to the Virgin Islands and its longstanding commitment to “Service Beyond the Call.”
Founded in 1966, VI Motors has grown into one of the Territory’s most established automotive companies, serving generations of customers across vehicle sales, servicing, spare parts, fuel distribution, and transportation solutions. Over the past six decades, the company has built a reputation grounded in reliability, innovation, and customer-focused service.
Anniversary Celebrations Planned
To commemorate this milestone, VI Motors will host a week of celebratory and community-focused activities from June 14–19, 2026. The programme will include employee recognition events, customer appreciation initiatives, community outreach activities, and a public block party aimed at honouring the company’s legacy while reinforcing its commitment to the future of the Virgin Islands.
Anniversary Week Highlights
Sunday, June 14 – Thanksgiving Church Service, Sea Cow’s Bay Methodist Church | 10:00 AM
Monday, June 15 – Official 60th Anniversary Launch & Media Photo Opportunity. VI Motors Flagship Store, Duff’s Bottom | 8:00 AM
Tuesday, June 16 – Trivia Tuesday. Interactive in-store and online activities highlighting key moments in VI Motors’ 60-year history
Wednesday, June 17 – Customer Appreciation Day Special promotions, customer recognition initiatives, and tokens of appreciation
Friday, June 19 – 60th Anniversary Block Party, VI Motors Flagship Store, Duff’s Bottom | 5:00 PM
An evening of food, drinks, entertainment, games, giveaways, and family-friendly activities. The public is warmly invited to attend.
Investing in the Future
As part of its anniversary programme, VI Motors will also place strong emphasis on youth development and technical education. The company will host a special outreach session at the Virgin Islands School of Technical Studies (VISTS) on Wednesday, June 10 at 10:00 AM.
Students enrolled in the school’s Automotive Programme will participate in a hands-on demonstration led by VI Motors’ Service Manager, offering practical exposure to vehicle maintenance and insight into career pathways within the automotive industry.
“While we celebrate our history, we are equally committed to investing in the future,” said Allan Parker, Managing Director of VI Motors. “This milestone belongs to our customers, employees, business partners, and the wider community who have supported us over the past sixty years.”