The East End/Long Look Festival Committee has announced Ms. Sandra Potter as the 2026 East End/Long Look Festival Parade Marshal, recognising her years of dedicated service, leadership and unwavering commitment to the community.
The prestigious honour celebrates Ms. Potter’s significant contributions to the growth and continued success of one of the Virgin Islands’ most cherished community festivals. Throughout the years, she has played an instrumental role in supporting the festival’s development while helping to preserve the traditions and cultural heritage that make the East End/Long Look Festival a highlight of the Territory’s annual celebrations.
In making the announcement, the Festival Committee praised Ms. Potter’s enduring leadership and the positive impact she has had on both the festival and the wider East End and Long Look communities.
“The East End/Long Look Festival Committee is proud to recognise Ms. Sandra Potter as the 2026 EE/LL Parade Marshal,” the committee stated. “Her leadership, commitment, and lasting contributions have played an important role in the growth and success of the East End/Long Look Festival.”
Being named Parade Marshal is considered one of the festival’s highest honours, reserved for individuals whose dedication and service have helped strengthen the community and preserve its rich cultural traditions. The Parade Marshal leads the annual parade, symbolising community pride, unity and celebration.
The committee also acknowledged that Ms. Potter’s influence extends beyond the festival itself, describing her as a source of inspiration whose commitment to community service continues to leave a lasting impression.
“We are honoured to celebrate a woman whose impact continues to inspire our community,” the committee added.
Residents and supporters have welcomed the announcement, noting that the recognition is a fitting tribute to someone who has devoted countless hours to the advancement of the East End/Long Look Festival and the people it serves.
As preparations continue for the 2026 East End/Long Look Festival, Ms. Potter’s appointment as Parade Marshal adds another memorable milestone to this year’s celebrations, recognising a lifetime of dedication while inspiring future generations to continue building on the festival’s proud legacy.
The East End/Long Look Festival Committee extended its heartfelt congratulations to Ms. Sandra Potter, wishing her continued success as she prepares to lead this year’s parade and represent the spirit of the East End and Long Look communities.